Portfolio · 2026

Denise Welik

Cherry on the Moon

Content Strategist & Creative

I work where communication, design, and purpose meet, shaping stories that move people, not just metrics.

Case study

Films for Future

Climate film NGO · Zürich · 4 years freelance

films-for-future.org

Four years as freelance content strategist and creative lead at Films for Future, a climate film NGO building community through cinema, dialogue, and action.

Website redesign

Challenge

The old site no longer reflected the organisation's energy or programme depth. Navigation was unclear, updates were painful, and the visual language felt dated for a youth-led climate movement.

Approach

I rebuilt the information architecture from scratch, designed a modular page system, and created a visual language that balances urgency with warmth: editorial typography, clear programme paths, and space for film stills and partner voices.

Because a climate NGO's website is its front door: it needed to welcome visitors, explain the mission fast, and make 122 events feel discoverable, not overwhelming.
Films for Future, Homepage
Homepage
Films for Future, Werde aktiv
Werde aktiv

11,000

visitors

122

events

60+

partners

Programm brochure

28–32 page programme brochure, designed across 3 editions. 2024 Edition with Location Color Guide.

Scroll sideways for spreads

Programme brochure spreads, 1
Programme brochure spreads, 2
Programme brochure spreads, 3
Programme brochure spreads, 4
Programme brochure spreads, 5
Programme brochure spreads, 6
Programme brochure spreads, 7
Programme brochure spreads, 8

2024 Edition with Location Color Guide

A5 impact flyer

Tri-fold flyer for outreach and info points: stats, formats, and festival story in a pocket-sized piece.

Shown unfolded flat · fold along dashed lines

Front · outside spread
Front · outside spread

Three panels · A5 tri-fold

Back · inside spread
Back · inside spread

Three panels · A5 tri-fold

Key visuals & festival campaign

Festival identity, print formats, >>Best Of<< Films for Future Festival, and social assets

Use arrows to browse key visuals and print formats

01 / 06
Key visual, A4 landscape
Key visual, A4 landscape
Brand storytelling

Wakaranai Lodge

わからないロッジ

Hokkaido, Japan · dontknowlodge.com

Wakaranai Lodge is my own project in Hokkaido. I built the whole brand from scratch: name, narrative, website, print, and programmes like Analog Weeks below.

Wakaranai Lodge, Lodge home
Lodge home
Wakaranai Lodge, Analog Weeks
Analog Weeks

Analog Weeks

A recurring programme about slowing down: no screens, long walks, shared meals, and time to not know the answer. The concept shaped everything, from the website copy to posters, Instagram carousels, and hand-drawn illustrations that feel like they were made at the kitchen table.

  • Brand concept & narrative
  • Website design & copy
  • Print and digital posters
  • Instagram sliders
  • Original drawings
dontknowlodge.com
A6 print flyer
A6 print flyer
Business cards, front
Business cards, front
Business cards, back
Business cards, back
Digital flyer
Digital flyer

Affinity Designer · print

Wakaranai means «don't know» in Japanese. The lodge lives at dontknowlodge.com

Social media, Analog Weeks

Scroll sideways for spreads

Social media, Analog Weeks, 1
01
Social media, Analog Weeks, 2
02
Social media, Analog Weeks, 3
03
Social media, Analog Weeks, 4
04

Drawings and posts for Instagram, in sequence

Identity & web

Razuberi Bungalows

Logo and website for a bungalow stay: calm, tropical, and easy to navigate for guests planning a visit.

Logo
Logo
Website, home
Website, home
Website, island guide
Website, island guide

About

I'm Denise Welik, a freelance content strategist and creative. My background spans NGO communications, brand building, project management, and hands-on creative production across digital and print. I work independently, think in systems, and move comfortably between a 32-page brochure and a website rebuild. Fluent in German and English, conversational in Spanish.